ATX Speed and Strength closed and Primal 7 ran into hard times. I’ve been away a while and I take full responsibility for that. I’m Dunte, the trainer from Primal 7’s Foundations series of videos on YouTube, the S&C coach tipping sacred cows about speed, agility, conditioning, and strength on UltiWorld and Skyd Magazines.

The last five years were difficult and overwhelming in a lot of ways. I learned that building a great business, one that’s both a fun place to work and is really genuine about helping people, is a process. My amazing business partners and I are still figuring ourselves out and still figuring out how we can do good for the world even when time, money, and energy are tight.

This year may not be any easier, so I’ve started thinking I need to take better care of myself. Getting back into regular exercise, I’ve noticed good business habits and good movement habits are similar in one critical way: I have to work on them every day or I won’t practice them at all.

That’s been a hard pill for me to swallow after 10 years as a trainer and coach. I’ve realized that no matter how much I cared and I listened “back then”, there’s just nothing like feeling too unsure, too busy, and too tired myself to make me understand what it was like for my clients to feel too unsure, too busy, and too tired. It’s really hard to get moving when you feel that way. I’m trying to rebuild my exercise habit and build a few good business habits at the same time. I’ve been at it for about 6 months now. Even with a committed business partner and a few good training buddies, I feel alone sometimes.

But that’s silly. Lots of you have written to me in the past about your journey. Your stories gave me energy and inspired others to get started. It occurs to me that, just like talking care of myself, I could stand to share my story just in case it helps one of you feel less alone.

I’d like to write to you every month about how I’m doing on this journey.

Hopefully you don’t mind and hopefully you trust me enough after a few weeks to share about your own journey again, whether that’s with movement or with some other area of life. Primal 7 is still figuring itself out but we know one thing for sure: you’ve invested in us and we want to see you win. ATX Speed & Strength lost its moniker but I can assure you of one thing: I’m still honored that ultimate players trust my opinions and I want to see you win.

Making myself accessible to all of you after years of just being the talking head on your screen is my first small step to trying to live that out every day.

Same time month?

Talk soon.